BOOKS - BUSINESS AND ECONOMICS - Десять смертных грехов маркетинга...
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102371
102371
Десять смертных грехов маркетинга
Author: Котлер Филип
Year: 2019
Format: PDF
File size: 11 MB
Language: RU
Year: 2019
Format: PDF
File size: 11 MB
Language: RU
The goal of marketing is to manage the company's business strategy: to identify opportunities, develop and implement plans that will bring success to the market. Marketing guru Philip Kotler analyzed ten typical mistakes that marketers make and gave advice on how to avoid them and ensure the successful development of the company. The book is addressed to managers and owners of companies, marketing specialists, university students, as well as those who plan to open their own business.
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