Meaning of the name: attention! The world is progressing - and the world is moving backwards! "The Middle Ages Returns" was the title of an article by Umberto Eco in 1994. This dystopian image was picked up by the press around the world. And the third millennium demonstrates: time is looking backwards, because in developed societies morality does not keep pace with progressive technology. War, proven absurd, is still a means of implementing policy. Hatred of the "other" is still the best lever for rallying the masses. Advances in technology are increasingly contributing to the enslavement of people and the imposition of ignorance. Superstitions, as a primitive explanation of the world order, are increasingly influencing attempts to interpret the world. Umberto Eco opposes these trends in every possible way, creating novels, the meaning of which is the affirmation of rationality and morality in the spirit of the Enlightenment. Eco considers it his duty to express the same in direct words. The collection "Full Back!," Composed of articles and public speeches from 2000 to 2005, is devoted to the analysis of modern reality, its most obvious and therefore difficult to correct evils.