Industrial innovation can be tremendously accelerated by incorporating design activities throughout the innovation process to drive projects from early-stage idea generation to commercial implementation. Innovation projects must be effective and efficient. Effective means that a need is fulfilled. Efficiency means that the novel product and or technology require minimal resources and that the innovation project is carried out with minimal effort, time, and cost. These innovation projects can only achieve all these goals by having trained and experienced people skilled to execute innovation projects. Trained people are recruited from universities and have completed the appropriate programs and courses. Product and Process Driving Innovation by authors Jan Harmsen, Andre de Haan, and Ir. Pieter Swinkels focuses on the importance of design in all innovation stages for both processes and products and also how to perform these designs. The authors apply these in detail on life cycle, value chain, industrial implementation, processes, unit operations, chemistry, equipment and operations toward sustainable processes and products. This text provides a practical guide for all R and u0026D people on how to innovate in the chemical industry.