The Buying Power of Women Although the female movement is interwoven into our social world and people preach "girl power," brand experience expert Katie Mares has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating "interaction" so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women's loyalty. CustomHer Experience provides businesses with the insight, guidance, and tools to o better understand the female consumer, o transform the transactional service a woman currently receives into the alluring, interactional experience she craves, o adjust their approach when interacting with customers, and o ignite a spark in their teams and companies.CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women - the world's most influential consumers - can't live without. When businesses start doing that - and doing it well - they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won't want to go anywhere else. Katie Mares's book is for anyone in business who wants to completely upend their industry.