Jean Baudrillard is a French sociologist, culturologist and postmodernist philosopher, he is often called the "guru" ("spiritual father") of postmodernism. Baudrillard argued that the modern era is characterized by a sense of loss of reality, it was replaced by simulation, and all manifestations of the surrounding world became nothing more than "simulacra." Having made a trip to America, Baudrillard came to the conclusion that this country is also turning into a simulacrum - the beautiful dream of the promised land overseas has disappeared: he speaks of a decline in power, a decline in power, a lifeless New World hanging in airless space.