"Outsiders: Studies in the Sociology of Deviance" is a key work of Howard Becker, a representative of the second generation of the Chicago School of Sociology. In the book, Becker summarizes the results of his research on jazz musicians and marijuana users and presents his version of the "labeling theory." Becker calls for abandoning the lopsided analysis of deviance, which focuses on the identity of the perpetrator and the search for psychological reasons for deviant behavior. Analyzing numerous episodes from the daily lives of musicians and addicts, he traces the process by which some people label others as "deviants." Ethnographic materials complement the historical study of how specific public campaigns in defense of morality led to the formation of restrictions in marijuana consumption. "Outsiders" has largely shaped modern sociological notions of deviation. The book is first published in Russian.