Accidental SEO Manager is the first book in a series written for search engine optimization (SEO) managers and the C-suite. It gives them a high-level view of the subject and offers tips on how to hire and manage in-house and remote SEO teams, find the best SEO consultants and agencies, and get the best outcomes for online success. It covers the nuances of keywords versus entities, types of content, the relevance of links and rankings, managing online reputation, and finally, the SEO strategy process.If you are an SEO practitioner, buy this book for your manager, particularly if they have no SEO background. If you are an agency owner, buy it for your clients. There is little, "how to do SEO" here - it is entirely about the "What" and "Why" of SEO and how to be an effective SEO Manager.