Testing is a surefire way to dramatically improve your website s conversion rate and increase revenue When you run experiments with changes to design or content you ll quickly discover which changes better motivate your users to take action This book shows how to learn from your customers behavior and decisions and how their responses reveal the strengths and weaknesses of your site It will show you how to make websites that work harder and convert better Experiment will inspire you to challenge assumptions and start experimenting right now You will Learn how to approach experiments to improve conversionUnderstand the various methods of testing including A B and multivariate Discover experiment ideas and go beyond optimization to innovation Recognize the UX and design implications of experimentingLearn to analyze data and deliver resultsExperimenting changes the way you think about design and the way you work It helps prevent the loudest voice from deciding direction instead through an experiment you ll ask the most important voices your customers What do you think