The textbook analyzes the specifics of audiovisual arts based on the synthesis of technology and creativity (cinema, television, video, computer graphics, art photography, etc.), discusses the types and genres of screen arts and their evolution. In the practical part of the manual, features of different forms of audiovisual (screen) creativity are given: the basics of mastery in different genres of photographic art, the process of creating a film, television and video film, multimedia forms of creativity, photo, television and video advertising, video clip, etc.