Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences.Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with the people who drive their business. Filled with examples and inspiration, the book shows readers how to:o Align the business around a customer service missiono Make every employee a customer service agento Create an environment in which exceptional service experiences can happeno Humanize customer service, virtually and in persono Find a way to say "yes" even when the answer is "no"o Ask fewer questions - and provide more answerso Use words that win customerso Empower employees to find innovative solutionso Learn from your criticso Exploit your customer's pain points, but never the customero Allow for random acts of WOW - they're often the most memorableo And much moreWhen it comes to service, satisfaction is a short-sighted goal. Follow the simple rules in this book and transform ordinary customers into lifelong fans.