1889 N.P. Alovert put on sale as "pilot issues" two issues of the French magazine "La modiste universal (edition de chateaux - modules)." In a free translation: "Universal milliner (hat edition - models)," and announced a subscription to another version of the "messenger" - "Fashion Bulletin (for milliners)," completely dedicated to women's headgear, accurately reproducing the French original in illustrations, but with Russian text translation.