Jennifer Sey was on track to become the first woman CEO of Levi Strauss and u0026 Co. As the President of the Levi's brand, she was widely celebrated as a versatile and inspirational leader who had helped save the iconic brand from bankruptcy. Formerly a self-described and "left of left of center and " progressive, she was beloved as the embodiment of the company's and "profits through principles and " ethos. But everything changed when Sey publicly opposed the closure of San Francisco's public schools at the height of the pandemic. In response to her 'wrongthink, ' management gave her a shut up or leave. She decided that defending at-risk children was more important than the job that she loved, and so she resigned. After more than two decades at the company, she gave up her professional future in order to retain her voice. In Levi's Unbuttoned, Sey recounts her remarkable journey from U.S. National Gymnastics champion through her rise up the corporate ladder at Levi's. As the highest profile executive to fall victim to the cancel culture engulfing America, her story is an inspiration for all those who, in these difficult times, feel pressured to remain silent on their most fundamental beliefs. The more Americans who stand up to and "woke-ism, and " the better chance we have at creating a truly equitable and inclusive society. Principles and integrity matter. Ultimately, they matter more than anything else.