In many areas of human activity, be it sales, management, job search, negotiating, joining a team or heart affairs, the secret of success is based on communication with other people. It all starts with the first impression. To compose it, people need 90 seconds or even less. That is, we have these 90 seconds to win people over. And this must be done correctly - after all, if you manage to please those in whom we are interested, then things with them will certainly go better and faster. This book was written by renowned Canadian communication expert Nicholas Butman. For more than 25 years he worked as a photographer in the fashion world and was constantly faced with the fact that people: a) do not know how to liberate themselves; b) shy or do not know how to communicate in order to make a favorable impression on others; c) do not know how to reveal their potential for their benefit. Since Nicholas never had such problems, he decided to help people establish communication and impress. The technique he uses is based on his vast experience, on cognitive psychology and even in some ways on NLP. Whether you like it or not, people only need a couple of seconds to form their opinion about you - in person and even while talking on the phone. If you are liked, a person will unconsciously notice only the good in you and, as a result, agree with you and strive to help. If you made an unfavorable impression, everything will be exactly the opposite.