Over 45 years of experience has led to Lipsman's series of essays about and "What Matters Most and " in achieving sustainability at any level of an organization. and "The people make the biggest difference and " rather than facilities, equipment, or any of the other and "things and " that many club or resort leaders delude themselves into devoting their attention to. This book is full of and "nuggets and " to help service industry leaders make better decisions and better judgment.The overarching goal of this composition is to influence leaders at all levels of their organizations to care more for their people, ultimately leading to far greater financial success for their companies. Happy, enthusiastic, inspired employees serve the members and guests at a far higher level which leads to the customer becoming loyal to the brand, spending more, and referring more. However, common sense is not always common practice.Leaders within any organization that relies on membership for its growth and success will find many parallels to the challenges they face in getting their arms around all the people issues driving their businesses, while also building their brand appeal. Conversely, focusing primarily on the bottom line at the expense of members, guest, employees, clients or customers is a recipe for unsustainable profits at best and certain disappointment as the business never performs up to its potential.