BOOKS - The End of Marketing as We Know It
The End of Marketing as We Know It - Sergio Zyman November 7, 2000 PDF  BOOKS
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The End of Marketing as We Know It
Author: Sergio Zyman
Year: November 7, 2000
Format: PDF
File size: PDF 13 MB
Language: English

Marketing today doesn't work. Or so says the and "Aya Cola, and " Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz - and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores such topics as:

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