BOOKS - HUMANITIES - NO LOGO. Люди против брендов
US $7.60
718817
718817
NO LOGO. Люди против брендов
Author: Кляйн Наоми
Year: 2012
Number of pages: 629
Format: PDF/DJVU
File size: 79 MB
Language: RU
Year: 2012
Number of pages: 629
Format: PDF/DJVU
File size: 79 MB
Language: RU
We are concerned about the many dangers that lie in wait for our children: drugs, violence, crime, sexual perversion. But we rarely notice the greatest of all dangers: an avalanche of advertising and aggressive marketing - a business in which billions of dollars are spinning and whose task is to turn our children into abandoned, anxious, sexually anxious, obsessed with their social status of small consumers. The marketing goals of many companies directly contradict the interests of society to cultivate a full-fledged free personality. Marketers have long turned children into a key consumer group because they are easy to manipulate and then pull money out of their parents to meet more and more needs. This book is not only a brilliant investigation and exposure of the inhuman practices of many companies in the world operating in the so-called "children's market," but also a guide to action.
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