Tools and practices from 150 cases tested by Fortune 100 companies. You will release innovative products and manage any business models if you implement design thinking in your business. In the book: - a specific description of all stages of product development; - checklists for brainstorms in the work team; - non-standard approaches to finding sources for competitive analysis; - models for generating ideas and prototyping for accurate results; as well as much more from a leading expert on the implementation of methodology in business.