BOOKS - Technological Innovation: Generating Economic Results (Advances in the Study ...
US $6.92
654187
654187
Technological Innovation: Generating Economic Results (Advances in the Study of Entrepreneurship, Innovation and Economic Growth, 26)
Author: Marie C. Thursby
Year: August 23, 2016
Format: PDF
File size: PDF 4.7 MB
Language: English
Year: August 23, 2016
Format: PDF
File size: PDF 4.7 MB
Language: English
We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.