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The Digital Transformation of the Automotive Industry: Catalysts, Roadmap, Practice - Uwe Winkelhake December 15, 2017 PDF  BOOKS
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The Digital Transformation of the Automotive Industry: Catalysts, Roadmap, Practice
Author: Uwe Winkelhake
Year: December 15, 2017
Format: PDF
File size: PDF 11 MB
Language: English

Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommendations for action regarding the digital transformation of the automotive and supplier industries. At the heart is the transition from a vehicle-focused to a mobility-oriented business model. Based on the catalysts of the digital change, four digitisation fields are structured, and a roadmap for their transformation is presented. The topics of comprehensive change in corporate culture and an agile and efficient information technology are covered in detail as vital success factors. Selected practical examples of innovative digitisation projects provide additional ideas and impulses. An outlook on the automotive industry in the year 2040 completes the discourse.

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