Dominic Apsel is the owner and brand chef of a chain of pastry shops in New York, London and Los Angeles, he is called "Van Gogh of cooking," "New York Willy Wonka" and the best pastry chef in the world. In the book, you will not find complex recipes that require tons of expensive equipment, ingenious techniques and "copyright methods." On the contrary, Apsel's mission is to prove that everyone can really bake.