An identity that is revealed to an audience will never lose the interest of a subscriber. This book details the steps of unpacking the personality that will help inspire trust among viewers and readers, customers and buyers. - Bloggers will see sensible advice in it, which can be immediately put into practice; - Entrepreneurs recognize personality in their business; - Psychologists and coaches will find out how to reveal your client; - Introverts will understand that they can count on publicity and fame; - SMM managers will learn how to make a personality unpacking card (diagram + plan). The author wrote not just a book for Instagrammers, but a manual for effective blog work.