With this work, we hope to rise another notch in understanding such a complex mechanism of mental impact as manipulation. Manipulating the mental consciousness of both the individual and the masses through primarily influencing the subconscious. For, as you know, it is the unconscious psyche of the individual (as well as individuals united in the masses) represents that special layer of the psyche in which patterns are formed, which subsequently quite successfully affect the behavior of the individual and the masses, actually controlling such behavior (modeling it), which means that we should also say that just in the subconscious mind those stable mechanisms of the psyche are formed (patterns) that program the subsequent behavior of the individual, his thoughts, actions, actions (serve as the emergence of thoughts that subsequently affect the commission of actions by such an individual, etc.). It is in the subconscious that a kind of basis is laid, the interpretation of the impact of which we find in the actions performed by the individual, and in general, as the fundamental basis, in the emergence of thoughts of a certain orientation in the individual.