This work highlights the new challenges facing the French wine industry and the issues that arise from it Written on the basis of academic work and field studies conducted by a group of Montpellier academics in Economics and Management Sciences Groupe Montpellier Vin this book presents recent and original research results and raises the key issues related to finance strategy international management and marketing Professionals in the sector academics students and wine enthusiasts will find up to date information in depth analyses and above all an invitation to a stimulating debate on the prospects of this traditional yet innovative sector