Howard Schultz became CEO of Starbucks in 1987 and over the following years transformed Starbucks from a small firm with six coffee shops into an international business operating in 50 countries. But the Starbucks story isn't just a success story. This is a story about a team of passionate coffee lovers who built a huge company based on such values ​ ​ and principles that are rarely found in the corporate world, and at the same time retained an individual approach to each employee and each client.