What is creativity? Where does it come from? How does one fulfill creative potential?The creative process has remained a mystery to scientific observers unwilling to muddy their results with personal experience. University of Arizona psychologist Dr. Victor Shamas decided to break free of scientific convention, delving into the creative experience directly rather than just observing it in others. His thirty-year exploration of creativity reveals startling answers to basic questions about the nature of creativity. Deep Creativity turns fundamental assumptions about the creative process on their head. Through his set of Ten Tenets, Shamas re-envisions creativity entirely, linking his own personal experiences with the reflections of eminent artists throughout history while providing groundbreaking insights into the scientific method, fractals, Maslow's hierarchy of needs, plate tectonics, mind and consciousness, hero myths, the life cycle, sleep and dreams, mothers' intuition, the nature of wisdom, peak experiences, and even the Gospels. Deep Creativity integrates art, psychology, philosophy, and mysticism to offer a radical new view of both the creative process and the human condition. The creative experience is portrayed as a bold adventure filled with passion, turmoil, inspiration, sacrifice, sheer joy, self-transcendence, and unconditional love. Deep Creativity shows readers that creativity is not just thinking outside the box but living outside it.