Harness your subconscious. Empower your mind. Unlock limitless potential.Beneath conscious awareness, a supercomputer acts as ground zero for all thoughts, feelings, and behavior. From inner peace and physical performance to financial freedom and a thriving career, the subconscious mind holds the potential to unlock your deepest desires - but only you have the key.In Programmed to Fail, mental performance coach Brandon Epstein shows how to leverage your subconscious to achieve goals, overcome obstacles, and live an empowered life. You'll gain tools to break negative thought patterns and create healthy habits, allowing you to feel - and perform - your best. Brandon reveals the hidden mental programming holding you back and replaces it with a tangible skill set to reverse the effects of self-sabotage and help you achieve maximum potential. No matter the type of elite performer you are, Programmed to Fail is this year's must-read guide for all high achievers striving for greatness.