BOOKS - Marketing Strategy: Based on First Principles and Data Analytics
Marketing Strategy: Based on First Principles and Data Analytics - Robert W Palmatier January 1, 2017 PDF  BOOKS
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Marketing Strategy: Based on First Principles and Data Analytics
Author: Robert W Palmatier
Year: January 1, 2017
Format: PDF
File size: PDF 8.8 MB
Language: English

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: - All customers differ - All customers change - All competitors react - All resources are limited.Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.

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