BOOKS - Business Management - II (Marketing and Finance)
Business Management - II (Marketing and Finance) - P.N. Reddy January 1, 2010 PDF BOOKS
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Business Management - II (Marketing and Finance)
Author: P.N. Reddy
Year: January 1, 2010
Format: PDF
File size: PDF 23 MB
Language: English

PART-A, MARKETING 1. Marketing Concepts 2. Marketing Functions 3. Marketing Environment 4. Product Planning 5. Price Strategies 6. Promotion 7. Advertising 8. Salesmanship 9. Distribution PART-B: FINANCE 1. Financial Management 2. Financial Plan 3. Financing Decision 4. Investment Decision 5. Dividend Decision 6. Working Capital Management 7. Ratio Analysis

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