BOOKS - Marketing Research
Marketing Research - C.N. Sontakki January 1, 2010 PDF  BOOKS
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Marketing Research
Author: C.N. Sontakki
Year: January 1, 2010
Format: PDF
File size: PDF 31 MB
Language: English

1. INTRODUCING MARKETING RESEARCH 2. ASSESSING INFORMATION NEEDS 3. SCIENTIFIC METHOD 4. MARKETING RESEARCH PROCESS 5. RESEARCH DESIGN 6. ATTITUDE MEASUREMENT AND SCALING 7. SAMPLING TECHNIQUES, DESIGNS AND DECISIONS 8. PROCESS OF DATA COLLECTION 9. SURVEY METHODS AND ADMINISTRATION 10. DATA PROCESSING 11. DATA ANALYSIS 12. TESTING OF HYPOTHESES 13. INTERPRETATION, REPORT WRITING AND PRESENTATION 14. APPLICATION OF MARKETING RESEARCH-PART ONE 15. APPLICATION OF MARKETING RESEARCH-PART TWO 16. SKILL DEVELOPMENT

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