Learn to master the #1 "lever" to growing your personal sales.Every great invention and advancement in history took place because someone was willing to use their words to sell something.Whether you are trying to grow a business, make more money, or simply live a better life, you need to master the game of influence. The concepts Taylor shares in this book have created dozens of 7 and 8 figure brands. Now, for the first time, he's giving you the masterpiece "source material" to influencing human decisions.He pulls on the personal experience of training almost 5,000 clients, hundreds of thousands of customers, and over 700,000 sales calls to teach you how to grow your influence without being gross. You will not only get better at sales, you will learn the secret art of human connection. Filled with models, concepts, frameworks and scripts, this book is a guide that you will read again and again to influence people to make decisions that are good for them and good for you.Learning how to sell is about more than just what to say. It's how you say it; when you say it; when to say nothing at all; and the emotional state you are in when you finally do speak. It's about human advocacy and respect for your customer. And whether you're brand new to sales or a seasoned professional looking for an edge, it will teach you to get so good that your clients and customers will say "thank you" for letting them buy.