"Nu-u-u...," "Uh-uh...," "It follows from this...," "I would like to say...." If you want to say - speak! Briefly and precisely, as this book, which has become a super bestseller in the West, teaches. In it, entrepreneurs and media moguls Jim Vandehay, Mike Allen and Roy Schwartz tell how to make their speech convincing, and the texts clear. This exercise book contains dozens of practical exercises, examples and diagrams that will help you become a master of rhetoric." Short and precise" will teach you: - break through endless information noise; - create powerful and concise messages; - compress information without losing content; - attract the attention of the audience; - express complex ideas in simple words.