BOOKS - First Steps in Advertising and Sales Promotion
US $9.72
789336
789336
First Steps in Advertising and Sales Promotion
Author: S.A. Chunawalla
Year: January 1, 2010
Format: PDF
File size: PDF 17 MB
Language: English
Year: January 1, 2010
Format: PDF
File size: PDF 17 MB
Language: English
Communication Process and Promotion Introduction to Advertising Advertising Planning Process Economic Aspects of Advertising Communication Mix Appeals in Advertising Copywriting Campaign Planning in Advertising Types of Media MEDIA Planning and Scheduling Advertising Agency Evaluation of Advertising Effectiveness Legal and Ethical Aspects of Advertising Sales Promotion and Sales Promotion
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