-------------------- YOULIBR - Marketing Research, 8th Edition Carl McDaniel Jr., Roger Gates PDF 2009 BOOKS BUSINESS AND ECONOMICS marketing-research-8th-edition
BOOKS - BUSINESS AND ECONOMICS - Marketing Research, 8th Edition
Marketing Research, 8th Edition - Carl McDaniel Jr., Roger Gates 2009 PDF Wiley BOOKS BUSINESS AND ECONOMICS
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Marketing Research, 8th Edition
Author: Carl McDaniel Jr., Roger Gates
Year: 2009
Number of pages: 794
Format: PDF
File size: 101 MB
Language: ENG

Real Data, Real People, Real Research.In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors’ practical approach and emphasis on being “real” has made this one of the world’s leading marketing research texts. Like no other, this text prepares students by introducing actual data samples, marketing research professionals, and real-world case problems.

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