This book, which has already been published in Europe in English and is successfully sold all over the world, is a non-trivial author's view of the phenomenon of pleasure and stands out against the background of other books of a similar subject. In a fascinating form, it tells about how to free oneself from the oppression of pleasure, which threatens not only personal economic unfreedom, but also the degradation of the whole society. The book changes the idea of pleasure as a personal pleasure and reveals its dominant role in social development.