You has a simple recipe for success - spoil your readers and give them exactly what they want. It's part of everyday life for more than 2 million English-speaking South Africans, filled with excellent articles which interest, inform and touch readers. There are human dramas, medical and scientific discoveries, general interest news, consumer issues, fashion and glamour. And don't forget the interesting fiction, sport, motoring news, craftwork, recipes, home and school projects, crosswords and exciting competitions. It's an irresistible combination, and everything is presented in a well-finished, colourful magazine.