Through a unique blend of journalistic excellence and inspirational aesthetics, Avenue profiles Calgary personalities, arts, fashion, home decor, dining, travel and leisure information. It has developed an excellent reputation and strong following of readers for its award-winning, intelligent, provocative and cutting-edge perspective on the people, cultures, and lifestyles that define Calgary. Avenue is appealing to both men and women with discerning tastes, and engages readers through its stimulating visuals and writing.