This book is a real manual for future and practicing internet marketers. It contains more than 75 techniques, insights and techniques that will help: • form a loyal, trusting attitude of the audience to your site; • to attract potential customers; • encourage customers to buy again. All recommendations are written in light, lively language, and the theoretical base is confirmed by specific practical examples and illustrations. The book will be useful for small and medium-sized business owners, Internet marketers and PR specialists.