A web site and print magazine published at the MIT Sloan School of Management, MIT SMRs mission is to host the conversation about the future of management practice among thinkers, professors, and managers. MIT SMR captures the creativity, excitement, and opportunity created by rapid societal, economic, and technological change, and brings it home to thoughtful managers. MIT SMR is a particularly powerful tool for managers in rapidly changing industries, where the ability to anticipate seismic change and to invent opportunities will be crucial to future success.