The company works (and earns) much better when each employee and team as a whole understands their role in creating value for customers, independently and enthusiastically working to achieve common goals, reduce staff turnover, train and form a corporate culture. To do this, you need to describe its business model, and this requires some preparation. It is impossible to purely verbally describe and explain such a complex and multidimensional system as an organization. Are the roles correctly allocated in the team? Are priorities defined? Is it highlighted how the company creates value? To understand all this, the manager needs tools that will help him see the entire system and its relationships at once. In this book, you'll find a business model template, note stickers, flipcharts and pictures, and learn how to use it all. The book will be especially useful for those facing big changes inside or outside the company.