The emergence of the fashion film genre is the result of almost a century of close cooperation between cinema and the fashion industry. In this concept, the boundaries of which are quite mobile, it is customary to include both commercials for designer brands and full-length feature films. Nick Rhys-Roberts' book is devoted to the study of the connection of fashion film with media, advertising and digital technologies, on the one hand, and on the other, with art and its main stages of development, with a special emphasis on the postmodern era.