The book is addressed to those who strive to overcome shyness and gain self-confidence. Stephanie Sword-Williams has trained thousands of people around the world in the craft of successful self-presentation. Following her advice, doing simple exercises and laughing at funny (but so instructive!) Examples from the life of the author and her friends, you will learn to draw up non-trivial resumes, cope with "difficult" bosses and colleagues and negotiate money. You realize the benefits of networking, master the techniques of self-presentation, understand that mistakes are ridiculous, not scary, and most importantly, that advertising itself is not a swear word, but a useful skill necessary to achieve success in a career and life.