The book of Svetlana Zorina, editor-in-chief of the Book Industry magazine, is a dialogue with prominent representatives of the industry. The man of the book - who is he? What breathes, in the name of what works? How are book projects born, what makes up the work of a publisher, editor, artist, bookseller, what is the main thing in the profession? From these interviews we got an informative book journey: we can open the curtain and look behind the publishing scenes, see how real masters create complex and incredibly interesting book projects. Get acquainted with the technologies for promoting the book, learn about the problems that concern scribes today. It is through the personality, her achievements and accumulated experience that a complete and multifaceted picture of the book world of Russia is formed: from the formation of the modern book business in the early 1990s to the present day.