The People's Friend is a British weekly magazine founded in 1869 and currently published by D. C. Thomson and Co. Ltd. Its tagline is and quot;The famous story magazine and quot;. The magazine is principally aimed at older women and is broadly traditionalist in outlook. Each issue contains at least six self-contained short stories and two serials (frequently more), a craft project (usually knitting or sewing) and various factual articles, one of which is a piece on a particular town. Pets, family and traditions are also common themes.