The People's Friend is a British weekly magazine founded in 1869 and currently published by D. C. Thomson and Co. Ltd. Its tagline is The famous story magazine. The magazine is principally aimed at older women and is broadly traditionalist in outlook. Each issue contains at least six self-contained short stories and two serials (frequently more), a craft project (usually knitting or sewing) and various factual articles, one of which is a piece on a particular town. Pets, family and traditions are also common themes.