The book offers clear practical recommendations to increase the estimated value of the company and maximize the income from its sale. The author shows how to identify potential buyers; how to implement measures that will increase the value of the company in the eyes of the investor; which valuation methods to use; how to correctly negotiate the terms of the deal; when and why to bring in lawyers and consultants and more. Unlike most authors of books on this topic, Andrew Heslop writes extremely simply and easily, and the reader is not required to have special knowledge in the field of finance and accounting.