Birthdays of favorite writers, artists, directors, as well as radio, Internet and iPhone, he considers personal holidays and inserts into the list of both generally accepted and bizarre celebrations. Genis does not compete with Wikipedia and carefully avoids the trivial, offering the reader a fluent but original thought, an unexpected metaphor, an unpolished joke that reveals the essence of the definition. Gradually, a panel is formed from the calendar mosaic, on which its features were reflected without the will of the author.