Since childhood, everyone knows Pushkin's saying "a fairy tale is a lie, but there is a hint in it," but since childhood, everyone gets used to looking at it as a purely poetic turn of speech. And if they agree to take the hint literally, then only in a moralizing sense. But why? Is it because, unlike the previous, so-called traditional consciousness, in the minds of modern people is almost completely outlived, behind its seeming uselessness, such an important component of mental work as the ability to personify concepts and phenomena? And shouldn't her loss be seen as a cultural disaster?