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Новаторы Поднебесной Как китайский бизнес покоряет мир - Джордж Йип, Вэй Вэй, Марк Гривен 2022 FB2 | RTF Альпина ПРО BOOKS BUSINESS AND ECONOMICS
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Новаторы Поднебесной Как китайский бизнес покоряет мир
Author: Джордж Йип, Вэй Вэй, Марк Гривен
Year: 2022
Format: FB2 | RTF
File size: 10 MB
Language: RU

Chinese businessmen influence the world: giants such as Alibaba and Huawei continue to grow endlessly through innovation, and also help thousands of young entrepreneurs enter the global market. Readers are invited to insider information about the work of Chinese innovators, which will help introduce their ideas into their own business and prepare for future changes. A huge number of small and inconspicuous Chinese innovators pose a serious competitive problem for the future of many multinational and Chinese companies. There are four main types of businessmen in China: • pioneers (Sany, BAT, Xiaomi and other hidden champions); • medium-sized companies that lead in certain niches; • outsiders - technology enterprises with significant intellectual property; • and change makers who are preparing a digital revolution. Readers will receive research on what products and services these companies are developing, what business models are using and why, what their competitive strategies are and key drivers of innovation. Change makers draw on the emerging mobile Internet society and demonstrate radical business thinking. They appear hand in hand with a new generation of consumers.

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