The world is ruled not by money, but by history. About bitcoin, which costs thousands of dollars, because people believed in it. About giant companies that "cannot" go bankrupt. On stock prices, which are "certain" to collapse next month. Robert Schiller was the first to draw attention to the fact that economic models based on viral stories - narratives - are more accurate. And he received the Nobel Prize for it. According to his theory, by studying stories supported by the faith of people and taking the form of an "information epidemic," more accurate forecasts can be made. Such forecasts can prepare humanity for economic shocks and reduce their potential damage. This is exactly what is told in Narrative Economics. Robert Schiller is an American economist, professor of economics at Yale University, Nobel laureate in economics for 2013, author of the New York Times bestsellers.