Show business is considered as one of the types of entrepreneurial activity. For the first time, taking into account historical experience, the specifics of domestic and foreign show business, the peculiarities of the functioning of this sphere, its regulatory and legal framework, and the material and technical support of the production of show programs are characterized. Particular attention is paid to the formation of the skills of specialists in this area of ​ ​ entrepreneurial activity. A dictionary of basic terms and reference material are given.